OUR BELIEFS

Dugud Lab is a group of creative change-makers that produce positive imagery to service the world's greatest brands. Our goal is to reflect beautiful, fulfilling lives in everything we do. Here are a few ways we practice our values.

EXPERIMENT

We strive to create a culture of experimentation. Fear of failure isn't an obstacle, it is the fuel to create something new.

QUALITY

No matter the scale, we're committed to producing quality creative products. Our job is to communicate well-told stories with visual merit.

BEAUTY

We strive to be a brand of image-makers that expand the industry's views of beauty. We encourage a world where diversity of skin tones and body types are celebrated.

RETOUCHING

We do not partake in excessive or unnatural retouching. Our job is to sell glamour, not smokes and mirrors.

ACCESS

In today’s global-local economy, all businesses should have access to beautiful marketing. We believe that advertising shouldn’t be limited by resources. Big ideas don’t always have to mean big money.

CREW

We recognize strengths in all people. No matter the level of position, all crew members will be treated with respect and mutual accountability to unlock a project's greatest potential.

CLIENTS

Brands are made by people. At the end of the day, it’s people we are responsible for. Great "set life" is built on team work and active listening between creative and client. Clients deserve to be treated fairly when it comes to time, budget and opinion.