Recently we had the honor of creating some promotional videos for Kim Dawson's upcoming modeling search. Every year since 1997 they have hosted a contest that has attracted thousand of potential models from around the country. Through this contest they have discovered some of today's top talent like Erin Wasson, Ali Michael, and R'el Dade. To announce the upcoming search they reached out to us to create an interview video series that featured some of their top working New York models. Our favorite part of this campaign was being able to create videos specifically designed for instagram. Composed of interview outtakes, these short square videos would point people in there social following to the full length interview on their blog. With us getting more and more request to create social content it's always a fun challenge to figure how much we can fit into a small square in :15 sec. Hope you enjoy.