Take Your Lashes to Paradise / by Zack McDowell

For the launch of L’Oréal's latest cosmetic product, Voluminous Lash Paradise, Dugud Lab created a fantasy driven teaser campaign that became one of the first to introduce this exciting product to the world. We worked with Liza Lash from the L’Oréal League and shot at a beautiful historic estate in the Hudson Valley. With one week to produce the idea into these Snapchat ads, what was the end result? L’Oréal's highest performing Snapchat ad to date. Watch our Director's Cut of the campaign and a peak of what went into making the ad below.

BEHIND THE SCENES

Credits: Dugud Lab (Production); Zack McDowell (Director); Johnathan Fields (Producer); Liza Lash (Model); Alexander Hill (DOP); Wendi Miyake (Make-Up);  Jenn Park (Wardrobe); JoJo Li (Art); Dom Bozzi (Camera Assistant); Justine Berti (Gaffer); Steve Ryan (Grip); Brendyn Smyth (Production Assistant); Villa Nuits (Location)