Our Story

 
 

Dugud Lab launched in 2015 as a multimedia production company that creates digital content for innovative brands and emerging voices. Based in New York City, Dugud is equipped to develop visual stories and engage people in ways that move beyond the screen. Our goal is to expand the imaginative process by making room for clients to experiment. After all, creativity is sacred. 

From commercial clients to editorial assignments, our still, motion and interactive projects focus on lifestyle, fashion, and beauty products. If it has a clean design, color, and well told stories, sign us up!

Changing how we see images is clearly one way to change the world.
— bell hooks

FOUNDERS

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ZACK MCDOWELL

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JOHNATHAN FIELDS-MCDOWELL

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