OUR BELIEFS

Dugud Lab is a group of creative change-makers that produce positive imagery to service the world's greatest brands. Our goal is to reflect beautifully fulfilled lives in everything we do. Here are a few ways we practice our beliefs.

"Changing how we see images is clearly one way to change the world."     - bell hooks

Experiment

We aim to create a culture of experimentation. Where fear of failure is not an obstacle but rather the fuel to create something new.

Quality

No matter the level of job we are committed to producing creative products to the upmost quality possible. Our job is to communicate well-told stories clearly and succinct with visual merit.

Beauty

We strive to be a brand of image-makers that expand our industries views of beauty and not limit them. We see a world where every hue of skin and positive body image are celebrated.

Retouching

We do not partake in excessive or unnatural retouching. Our job is to sell glamour not smokes and mirrors.

ACCESS

In todayโ€™s global-local economy all businesses should have the ability to be great. While we love working with big brands, we believe that advertising shouldnโ€™t be limited to the few with the greatest resources. Big ideas donโ€™t always have to mean big money.

CREW

We recognize strengths in all people and believe that the greatest creatives deserve to be treated as such. No matter the level of position, all crewmembers should be treated with respect and mutual accountability to complete the job to itโ€™s greatest potential.

CLIENTS

Brands are made of people and at the end of the day itโ€™s people we are responsible for. Great "Set Life" is built on team work between creative and client. Clients deserve to be treated fairly when it comes to time, money and opinion.