THE NEW NORTH POLE

In an effort to showcase the updated health and safety protocols at Macerich properties, we were charged with producing a quarantine-proof holiday content shoot at Fashion Outlets of Chicago in Rosemont, Illinois. While we didn’t have snow or mistletoe, the center was complete with sanitization stations, curbside pick-ups and socially distanced store line-ups. With real couples and families, the new North Pole took over a section of the mall to demonstrate how Santa and safety go hand-in-hand. Santa even made an early surprise appearance.

Our crew upheld CDC and the City of Chicago’s recommendations as it relates to limiting the spread of COVID-19, including testing for all crew and talent. Masks were required on set and departments maintained social distancing. Dugud handled the full-service production from set design, casting, and wardrobe with photography and still retouching.

Savor the spirit of safety with a few select images below.