MOM'S DAY

Happy Mother's Day from our friends at Helen Ficalora! In an effort to highlight their charming collection of jewelry, we teamed up to produce this playful promo video to showcase Ficalora’s holiday gifts. The concept was to celebrate in a way that is as effortless and timeless as the jewelry itself.

Dugud Lab handled concept development, full-service video production (incl. cinematography, lighting, staging, wardrobe and post-production). We hope that your day is filled with a lot of laughter and a little bit of sparkle. Here's to celebrating all that the things that the special ladies in your lives do to make you into the awesome humans that you are.

Client: Helen Ficalora

Director: Zack McDowell | Dugud Lab

Producer: Johnathan McDowell

Edit: Jonathan Culp