Acorn TV - The Commitments

trailer edit

What began as a client passion project and an internal storytelling challenge resulted in an inspiring edit for the cult classic The Commitments. In the 1991 dramedy, the film follows a group of ragtag friends in Dublin who decide to start a soul band. The recommendation was to run a conventional trailer campaign. First, we had to figure out how to cut a 2 min trailer with prevalent music from soul legends into a snackable edit with music we could realistically license. Inspired by other top ensemble films, we created an anticipation-style trailer that focused on building the band and the hijinks that ensue. Since our initial brief, we knew that the last shot had to be the lead singer standing at the microphone moments before the note comes out, inspiring others to follow up and watch the beloved film themselves.