A DECADE OF DUGUD

Celebrating 10 Years

of Storytelling & Creativity

This month marks an important milestone: 10 years since the creation of Dugud Lab. It’s been 10 years of creativity, collaboration, and storytelling. What started as a small dream fueled by passion and a single camera has grown into something bigger than we could have ever imagined. Over the past decade, we’ve had the honor of working with visionary brands, inspiring individuals, and communities that have trusted us to bring their stories to life. Each project, from heartfelt, docu-style brand stories to high-energy commercials, has taught us something new about the power of creativity — and about the incredible people behind every story.

In 2015, we opened our digital door with a simple mission: to create high-quality video content that meant something. Since then, we’ve expanded our networks, sharpened our craft, and embraced every new challenge with the same passion we had on day one. Highlights of the last 10 years:

• Hundreds of video & photography projects produced across industries from beauty to social impact

• Lasting relationships with clients & crew who became collaborators — and friends

• Growth into new services like animation, virtual production and AI

While we’re taking a moment to celebrate, we’re also looking forward at what’s to come. The next chapter is filled with new technologies, deepening relationships and more opportunities to tell meaningful stories. We can’t wait to continue evolving, innovating, and creating with you. To our clients, collaborators, and community: Thank you. You’ve been the heart of this journey.

Here's to the next 10 years of dreaming bigger and creating bolder. Stay tuned — the best is yet to come.

(And if you want to be part of our next adventure, we’re always just a message away.)

BE READY WITH DUO

Life Specialty Ventures’ Dynamic Video Shoot in Houston

When Langrand informed us about their partner, Life Specialty Ventures, needing a full-service video shoot in Houston, we knew we were in for an exciting project. What we didn’t anticipate was just how many unforgettable memories we would create along the way.

A Journey Through Houston

Our adventure began with the vibrant city of Houston as our canvas. Over several days, we immersed ourselves in the local culture, discovering unique locations that would serve as perfect backdrops for the video. From lively urban settings to serene green spaces, Houston provided a rich tapestry for our narrative. Our team managed every detail, ensuring a seamless production. We handled casting, selected locations, curated wardrobes and props, and executed both videography and post-production with precision. Each element was carefully chosen to reflect the playful and engaging spirit of DUO Integrated Supplemental Insurance.

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Capturing the Essence

As we navigated through different scenes, it became clear that this project was about more than just shooting a video. It was about capturing moments that resonate with the audience, moments that highlight the importance of supplemental insurance in an engaging and accessible manner. The playful spots we created are a testament to this vision.

During the filming of "Ready" and "Surprise," we captured intimate and emotional storytelling. Angela's story of recovery and family support, along with Susan's postpartum experience, showcased love, resilience, and the comfort of having support during life's unexpected challenges.

While filming "Back on the Line" and "Extra Points," we were inspired by the determination of our main characters. Steve, recovering from a stroke, and Logan, bouncing back from an ACL injury, shared their stories with vulnerability and humor. Seeing Steve work in his home garage and capturing Logan's playful spirit on the basketball court emphasized the importance of reliable support, especially during tough times.

The production of "Win-Win" and "Unexpected" took us into the professional realm, where we explored the critical role of supplemental insurance in providing employees with care. The blend of professionalism and personal commitment in these stories highlighted the importance of comprehensive benefits in today’s work environment, adding a layer of authenticity and depth to these narratives.

The Creative Process

Looking back, the shoot with Life Specialty Ventures was not only a professional achievement but also a journey filled with creativity and collaboration. The camaraderie and laughter shared on set made the shoot a truly memorable experience. Each scene, each interaction, contributed to a final product that we are incredibly proud of.

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For more insights on how Dugud Lab can bring your projects to life with comprehensive video production services, contact us today. Let’s create something extraordinary together.

REIMAGINING BIRTH AT MLK

Showcasing Excellence at MLK Community Healthcare

We were thrilled when our friends at Allied Global Marketing reached out to us for a special project: capturing the remarkable work being done at MLK Community Healthcare. Over the course of two days, our team had the privilege of documenting the newly redesigned maternity ward and the vital services provided by this outstanding facility.

A Behind-the-Scenes Look

From the moment we stepped through the doors of MLK Community Healthcare’s facilities, it was clear that this was more than just a hospital; it was a community dedicated to caring for mothers and their families. Our crew worked meticulously to stage lighting and set up interviews with doctors, midwives, and patients, each sharing their unique experiences and insights. The warmth and dedication of the community were evident in every conversation we captured.

In addition to the interviews, we filmed b-roll across multiple properties, ensuring we highlighted the full scope of the hospital's state-of-the-art facilities and compassionate care. Every shot was crafted to tell the story of MLK Community Healthcare’s commitment to improving the health and well-being of the Los Angeles community.

The Heart of Healthcare

The redesigned maternity ward at MLK Community Healthcare is a beacon of hope and excellence. Through our lenses, we aimed to showcase not just the physical transformation of the space but also the profound impact it has on the families it serves. The interviews and b-roll footage come together to paint a vivid picture of a place where medical innovation meets heartfelt care.

We are proud to support and share the incredible work being done at MLK Community Healthcare. Their dedication to serving the Los Angeles area is truly inspiring, and we are honored to have played a part in bringing their story to life.

Check out the important work MLK Community Healthcare is doing in the Los Angeles area through our video and select images below:

For more information on how Dugud Lab can help you capture and share the essence of your organization’s story, contact us today. Let’s create visuals that resonate and inspire.

THE "FGLI" FOCUS

Annual FGLI Consortium Conference: A Success in Supporting Students

Each year, the FGLI Consortium organizes a pivotal conference for university and college administrators. This event is dedicated to exploring the best practices and innovative strategies for supporting first-generation, lower-income (FGLI) students.

The Dugud Lab team was honored to join this year’s conference to capture the essence of the event through professional videography and photography. Our high-quality visuals not only documented the conference but also highlighted the collaborative spirit and insightful discussions that took place.

Capturing the Heart of the Event

From the opening keynote to the interactive workshops, our team was on the ground, ensuring every important moment was immortalized. We were particularly moved by the heartfelt stories shared and the passionate commitment of the administrators working to support them. The energy in the room was palpable, and we aimed to reflect that in every shot we took.

Our goal was to create a visual narrative that not only documented the event but also conveyed the profound impact of the Consortium’s work. We believe that every conference has a unique story to tell, and it’s our job to bring that story to life through our lenses.

Why This Matters

High-quality event coverage does more than record proceedings; it amplifies the reach and impact of the message being conveyed. By capturing the right moments, we help organizations like the FGLI Consortium extend their influence and share their achievements with a broader audience. It’s about creating a lasting impression and fostering connections long after the event has ended.

We’re excited to share the recap video and a few select images from the FGLI Consortium Conference below. These visuals not only highlight the key moments but also tell the story of a community coming together to make a difference.

Check out the recap video and a few select images below:

For more information on how Dugud Lab can help you capture the magic of your next event, contact us today. Let's make your story come alive through stunning visuals!

ONE WORLD, ENDLESS EXPERIENCES

Our friends at One World Observatory invited us to the top of the world so the Dugud team (and our agency partner, Allied Global Marketing) could showcase the incredible experience their team provides. The crew captured lifestyle video and photography to highlight the space, the views, the food and so much more. While Dugud was only responsible for production on this project, we had a talented group of camera, HMU and production team members come together to make it all possible.

Check out the teaser videos and some of the photography below. And when you’re downtown, don’t forget to plan your visit to One World.

A [VIRTUAL] PLACE TO CALL HOME

We partnered with Allied Global Marketing and Acorn TV (AMC Networks) for this exclusive interview between Australian actress, Marta Dusseldorp, and television presenter, Gloria Calzada, for Acorn TV’s Latin American market. While we were only responsible for the virtual directing and video capture of this particular project, we couldn’t be happier to have bore witness to this special conversation that took place across three countries - Australia, Mexico & the United States. Of course, afterwards, we binged all of “A Place To Call Home” only on Acorn TV.

THE EVOLUTION OF MSA

In an effort to promote their new focus group report, our partners at Northwestern University’s Office of Multicultural Student Affairs (MSA) asked us to develop a series of videos to highlight the report’s findings. We explored the evolution of MSA through animation and bright colors.

For more information on MSA, or to read the full report, visit northwestern.edu/msa.

THE NEW NORTH POLE

In an effort to showcase the updated health and safety protocols at Macerich properties, we were charged with producing a quarantine-proof holiday content shoot at Fashion Outlets of Chicago in Rosemont, Illinois. While we didn’t have snow or mistletoe, the center was complete with sanitization stations, curbside pick-ups and socially distanced store line-ups. With real couples and families, the new North Pole took over a section of the mall to demonstrate how Santa and safety go hand-in-hand. Santa even made an early surprise appearance.

Our crew upheld CDC and the City of Chicago’s recommendations as it relates to limiting the spread of COVID-19, including testing for all crew and talent. Masks were required on set and departments maintained social distancing. Dugud handled the full-service production from set design, casting, and wardrobe with photography and still retouching.

Savor the spirit of safety with a few select images below.