A DECADE OF DUGUD
Celebrating 10 Years
of Storytelling & Creativity
This month marks an important milestone: 10 years since the creation of Dugud Lab. It’s been 10 years of creativity, collaboration, and storytelling. What started as a small dream fueled by passion and a single camera has grown into something bigger than we could have ever imagined. Over the past decade, we’ve had the honor of working with visionary brands, inspiring individuals, and communities that have trusted us to bring their stories to life. Each project, from heartfelt, docu-style brand stories to high-energy commercials, has taught us something new about the power of creativity — and about the incredible people behind every story.
In 2015, we opened our digital door with a simple mission: to create high-quality video content that meant something. Since then, we’ve expanded our networks, sharpened our craft, and embraced every new challenge with the same passion we had on day one. Highlights of the last 10 years:
Hundreds of video & photography projects produced across industries from beauty to social impact
Lasting relationships with clients & crew who became collaborators — and friends
Growth into new services like animation, virtual production and AI
While we’re taking a moment to celebrate, we’re also looking forward at what’s to come. The next chapter is filled with new technologies, deepening relationships and more opportunities to tell meaningful stories. We can’t wait to continue evolving, innovating, and creating with you. To our clients, collaborators, and community: Thank you. You’ve been the heart of this journey.
Here's to the next 10 years of dreaming bigger and creating bolder. Stay tuned — the best is yet to come.
(And if you want to be part of our next adventure, we’re always just a message away.)
BE READY WITH DUO
Life Specialty Ventures’ Dynamic Video Shoot in Houston
When Langrand informed us about their partner, Life Specialty Ventures, needing a full-service video shoot in Houston, we knew we were in for an exciting project. What we didn’t anticipate was just how many unforgettable memories we would create along the way.
A Journey Through Houston
Our adventure began with the vibrant city of Houston as our canvas. Over several days, we immersed ourselves in the local culture, discovering unique locations that would serve as perfect backdrops for the video. From lively urban settings to serene green spaces, Houston provided a rich tapestry for our narrative. Our team managed every detail, ensuring a seamless production. We handled casting, selected locations, curated wardrobes and props, and executed both videography and post-production with precision. Each element was carefully chosen to reflect the playful and engaging spirit of DUO Integrated Supplemental Insurance.
Capturing the Essence
As we navigated through different scenes, it became clear that this project was about more than just shooting a video. It was about capturing moments that resonate with the audience, moments that highlight the importance of supplemental insurance in an engaging and accessible manner. The playful spots we created are a testament to this vision.
During the filming of "Ready" and "Surprise," we captured intimate and emotional storytelling. Angela's story of recovery and family support, along with Susan's postpartum experience, showcased love, resilience, and the comfort of having support during life's unexpected challenges.
While filming "Back on the Line" and "Extra Points," we were inspired by the determination of our main characters. Steve, recovering from a stroke, and Logan, bouncing back from an ACL injury, shared their stories with vulnerability and humor. Seeing Steve work in his home garage and capturing Logan's playful spirit on the basketball court emphasized the importance of reliable support, especially during tough times.
The production of "Win-Win" and "Unexpected" took us into the professional realm, where we explored the critical role of supplemental insurance in providing employees with care. The blend of professionalism and personal commitment in these stories highlighted the importance of comprehensive benefits in today’s work environment, adding a layer of authenticity and depth to these narratives.
The Creative Process
Looking back, the shoot with Life Specialty Ventures was not only a professional achievement but also a journey filled with creativity and collaboration. The camaraderie and laughter shared on set made the shoot a truly memorable experience. Each scene, each interaction, contributed to a final product that we are incredibly proud of.
For more insights on how Dugud Lab can bring your projects to life with comprehensive video production services, contact us today. Let’s create something extraordinary together.
THE "FGLI" FOCUS
Annual FGLI Consortium Conference: A Success in Supporting Students
Each year, the FGLI Consortium organizes a pivotal conference for university and college administrators. This event is dedicated to exploring the best practices and innovative strategies for supporting first-generation, lower-income (FGLI) students.
The Dugud Lab team was honored to join this year’s conference to capture the essence of the event through professional videography and photography. Our high-quality visuals not only documented the conference but also highlighted the collaborative spirit and insightful discussions that took place.
Capturing the Heart of the Event
From the opening keynote to the interactive workshops, our team was on the ground, ensuring every important moment was immortalized. We were particularly moved by the heartfelt stories shared and the passionate commitment of the administrators working to support them. The energy in the room was palpable, and we aimed to reflect that in every shot we took.
Our goal was to create a visual narrative that not only documented the event but also conveyed the profound impact of the Consortium’s work. We believe that every conference has a unique story to tell, and it’s our job to bring that story to life through our lenses.
Why This Matters
High-quality event coverage does more than record proceedings; it amplifies the reach and impact of the message being conveyed. By capturing the right moments, we help organizations like the FGLI Consortium extend their influence and share their achievements with a broader audience. It’s about creating a lasting impression and fostering connections long after the event has ended.
We’re excited to share the recap video and a few select images from the FGLI Consortium Conference below. These visuals not only highlight the key moments but also tell the story of a community coming together to make a difference.
Check out the recap video and a few select images below:
For more information on how Dugud Lab can help you capture the magic of your next event, contact us today. Let's make your story come alive through stunning visuals!
ONE WORLD, ENDLESS EXPERIENCES
Our friends at One World Observatory invited us to the top of the world so the Dugud team (and our agency partner, Allied Global Marketing) could showcase the incredible experience their team provides. The crew captured lifestyle video and photography to highlight the space, the views, the food and so much more. While Dugud was only responsible for production on this project, we had a talented group of camera, HMU and production team members come together to make it all possible.
Check out the teaser videos and some of the photography below. And when you’re downtown, don’t forget to plan your visit to One World.
A WILDCAT WELCOME
Masks and sanitizer aren’t the only new tools we’re using to navigate the times. The folks over at the Office of Multicultural Student Affairs at Northwestern University wanted to create a video series to help familiarize new students with their spaces, as part of their Wildcat Welcome for the incoming class.
In an effort to introduce the many services and programs MSA offers, we developed a video series that highlights the team’s role on campus, showcases each of their spaces - the Multicultural Center, the Black House, and the Gender and Sexuality Resource Center - as well as a land acknowledgment video and why it’s important to acknowledge the land we stand on.
Over the course of two shoot days, we roamed the campus exteriors to meet with eleven team members individually to capture a series we called, “Meet Us at MSA.” The cast and crew abided by strict safety and sanitization guidelines, including the use of personal protective equipment, enforcing social distancing, and ensuring the fewest number of people were on set at all times.
A WHISKEY TO LEAD THE PACK
When our friends at The Thomas Collective reached out for production support on a social campaign for Jason Aldean and Florida Georgia Line’s latest venture, Wolf Moon Bourbon, we jumped at the opportunity. The world was first adjusting to life with COVID-19, and we were no strangers to remote shoots. We wanted to demonstrate how shooting remotely doesn’t have to forfeit quality or creativity. In fact, sometimes it helps streamline the process - and remind us that safety should always be a priority.
This social campaign was produced and photographed remotely with client notes delivered virtually. We developed still moments and sourced props that speak to the brand’s identity and promote kicking back to enjoy a smooth glass of whiskey wherever you may find yourself.
Our videos concepts offered quick ideas on how to pair Wolf Moon bourbon with ingredients you probably already have in your bar or kitchen. After wrapping the shoot day, we decided to practice what we preach and kicked back ourselves to enjoy the product - let’s just say, we were (Wolf) Moon-struck!
FRONT ROW WITH NEIMAN MARCUS
The Dugud team had another front row seat as Neiman Marcus sat down with their team for a stylish video series. Filmed in the historic downtown Dallas flagship store, we chatted with Sonia, Alice, Tim and Jodi as they walked us through what they wore to the Fashion Week shows. Check out the full videos below.
DUGUD DOES DESIGN*SPONGE
This summer our founders, John & Zack McDowell, were approached by Design*Sponge for a home tour of their New York City apartment. As fans of the site and overall brand(s) Grace Bonney has created, Dugud jumped at the opportunity to capture images and a video to feature on the inspirational platform. Check out their home details in the teaser video we created then you can read the interview (with photos) here where they discuss style choices and how to make choices and design collaboratively when you have different approaches.
