CREATING HOLIDAY MAGIC

With the holidays quickly approaching, we look back to our 2018 holiday campaign and how we brought the magic and excitement of the season to life with Macerich Shopping Centers. In this project, we celebrated looks adorned in metallics, jewel tones, and bold statements.

Over the course of two days, the Dugud Lab team got into the holiday spirit! From developing creative, casting, sourcing art, shooting, through post-production, we encapsulated the joys of the season in a beautiful Brooklyn brownstone and interior design studio. Our team worked tirelessly to make sure every detail was perfect.

Dugud Lab reimagined the holidays with bright colorful backgrounds, a non-traditional tree in the form of a cactus, and beautifully made centerpiece displays. We wanted to focus on community, traditions, and both high-end and affordable styles. Remember the wonder and joy of the holidays with a quick look behind the scenes.