A TALE OF TWO VERONICA'S
In a nod to The Newlywed Game, Neiman Marcus presents “Fashion Matchup: Veronica Beard.” We interviewed the two Veronica Beard’s behind the trendy, Fortune 500 fashion brand. The sisters-in-law answered questions to show us how well they really know each other and even gave us a sneak peek into their upcoming collection.
We produced and cut this playful video that’s as colorful as the Veronica’s themselves. Watch the full video below to find out their answers, including which superpowers each of them wish they had.
DELIVER STYLE WITH TRUNK CLUB
Whether it’s winter laying options, five ways to wear your favorite jeans or a few picks for the Little Black Dress, Nordstrom Trunk Club offers a variety of options that deliver style right to the front door. We teamed up with the Nordstrom-owned subscription service to create premium content for their blog and social channels. Scroll through a few of our favorite images.
FRONT ROW WITH NEIMAN MARCUS
The Dugud team had another front row seat as Neiman Marcus sat down with their team for a stylish video series. Filmed in the historic downtown Dallas flagship store, we chatted with Sonia, Alice, Tim and Jodi as they walked us through what they wore to the Fashion Week shows. Check out the full videos below.
A NEW DECADE FOR DECADENCE
As part of our ongoing partnership with Macerich, we developed a new still photography and video package to kick off a new decade. We sought to create fresh, trendy images that span the course of early year holidays like Valentine’s and St. Patrick’s Days all the way through Prom.
From purple’s reign to the glory of glitter, these trends are sure to keep you ahead of the pack this season.
A MONTH OF FASHION
September is known all over the world as the month for fashion. Designers from all over the globe showcase their Spring lines and give us a glimpse into what we can look forward to as we shop our favorite retailers.
We partnered with Neiman Marcus and a few of their top stylists like Katie Salter and Robyn Chauvin to bring the style and trends of each city to life. The Dugud team curated a two-day shoot in their new Hudson Yards store located in New York City. Although fashion month is over, the videos help us to remember what’s on the horizon - the glitz, glam, bold prints, and effortless styles - for Spring 2020.
The key to New York style is looking classic yet comfortable all at the same time. Katie S. takes us through how to pair a Veronica Beard blazers with a basic tee and denim. She feels it’s the ultimate way to achieve a sleek and stylish look without being overly trendy. We put together a video that brought together trends that are specific to NYC.
In Milan we find bold and risky style. Robyn C. is always thinking about the extra details to match what she’s sure to find as she steps off the plane in Italy. She feels that Milan designers, like Gucci or Dolce & Gabbana, do a great job of “taking risks in fashion, while celebrating the woman’s figure.”
Chris T. takes us though the key elements of London style - items that can transition and are also effortless. London has both traditional and edgy style so he feels a designer like Burberry creates looks that are “playfully refined.” The Dugud team curated a video that was able to reflect the styles of London and what would be worn to the runways shows in the Queen’s city.
We followed Maya S. as she prepared for Paris Fashion Week. She explains that Parisian fashion is all about finding your core wardrobe and adding in accessories for texture and shine. Designers like Balmain have created iconic, timeless, and elegant style through tailored blazers and accents.
We created the style videos with Neiman Marcus ambassadors to give the viewers a glance into what they might see guests wearing to runway shows. All of the beautiful fashion trends for Fall 2019.
We also created recap videos after each city’s shows with live footage from the Spring 2020 runways. It gave a front row seat to some of the most exclusive shows from each city. We highlighted unique trends that showed up across designers and shows - everything from leather accents, bold gold logos, and head-to-toe prints. Enjoy a few peeks into what you can expect this upcoming Spring (2020).
FROM RUNWAYS TO HALLWAYS
School is officially back in session and so are the fall fashions taking over the runways and hallways. For this season’s shoot we wanted to bring some fun and flare to people’s everyday wardrobe.
Our collaboration with Macerich Shopping Centers recreated looks from the season's top designers - such as Fendi, Versace, and Phillip Lim. We wanted to mix together high and low fashion to meet a variety of price points. Our hope was to inspire consumers to invest in key pieces that would update their wardrobe with versatility. With a nod to the 80s comedy, Heathers, we created throwback looks that are all about prep with an accurate amount of bougie. Ascots, the power shoulder, and layered sports coats create this signature look.
The Dugud Lab team hit the ground running for a two-day shoot in New York City with locations sprawling from a gorgeous Instagrammable loft in Soho to a new, hip wine bar in Brooklyn, Tailfeather. The perfect locations to explore what will be a trend that influences fall fashion - camp. Thanks to this year’s Met Gala theme, fashion takes a deeper dive into the abrupt, extravagant, and over-the-top. Graphic messages, dramatic asymmetrical cuts, inserting feathers in unexpected ways, oversized bows, and playing with scale are the easiest ways to translate to your everyday wardrobe. Ultimately we set out to capture looks that are perfect for any fall social gathering or adorned on the coolest kid on the playground.
CREATING HOLIDAY MAGIC
With the holidays quickly approaching, we look back to our 2018 holiday campaign and how we brought the magic and excitement of the season to life with Macerich Shopping Centers. In this project, we celebrated looks adorned in metallics, jewel tones, and bold statements.
Over the course of two days, the Dugud Lab team got into the holiday spirit! From developing creative, casting, sourcing art, shooting, through post-production, we encapsulated the joys of the season in a beautiful Brooklyn brownstone and interior design studio. Our team worked tirelessly to make sure every detail was perfect.
Dugud Lab reimagined the holidays with bright colorful backgrounds, a non-traditional tree in the form of a cactus, and beautifully made centerpiece displays. We wanted to focus on community, traditions, and both high-end and affordable styles. Remember the wonder and joy of the holidays with a quick look behind the scenes.
MAY WE MALIBU
We’re on our way to summer! You’ve followed our partnership with Macerich Shopping Centers along through January, February, March and April. Now, we’re walking on sunshine with all things summer fashion. Whether it’s a walk on the beach with your favorite person, summer picnics, Prom, or just pulling out your favorite floral jumpsuit, there’s bound to be a look for everyone. Denim blues were popular this season, especially with pops of mustard.
We love the home vignettes that prop stylist, Jaclyn Kershek, was able to create. She even borrowed some materials from make-up artist, Denise Bugarin’s, kit to create a make-up flat lay that was all love.
Dance your way through the image galleries we created to inspire us through summer lovin’.
