COLOR ME MARCH

Contrary to popular belief, the first day of Spring is in March - not April. So we teamed up with Macerich Shopping Centers to capture the best patterns and colors for Spring fashion. Living Coral is the Pantone color for 2019, and so co-founder and Creative Director, Zack McDowell, incorporated the color of the year - along with other bold colors - into the series.

Read more here on how Macerich x Dugud Lab will continue the tradition of Spring fashion, with light bright tones and floral prints. April is almost here, and Spring will be in full effect!

FOR THE LOVE OF MACERICH

We love the month of February. Mostly because it’s like Halloween - we get candy! We also get to go full throttle with Macerich shopping centers and their love of fashion.

We creative directed the Macerich February campaigns and, of course, had a full-blown Valentine’s Day inspired vignette. We incorporated, all shades of pink with pops of white. Our models looked bright and bold, the making of a beautiful Instagram timeline! Makeup artist, Amanda Markoya, slayed faces, achieving that blushing look we all want to feel, and stylist, Jenn Park-Krulik, worked her magic on wardrobe as usual.

If you love this campaign, check out how we moved through March with Spring fashions.

NEW YEAR, NEW TRENDS

January is the longest month of the year and it feels that way too. We’re in the thick of winter in New York City. Folks are wrapped tightly in coats and scarves, but fashion never lacks. Macerich Shopping Centers partnered with us to roll out a social campaign for winter fashions, suitable for the elements. We tried to warm up winter by spending time in studio with Breanna, Chris and Maria before moving over to a brownstone with Shin, Maiko and Misty.

Once you’re finished with the January images, we'll hold your hand into February. Here’s why we admire the month of love.

THE HAPPIEST OF HOLIDAYS

We made the most of the holiday season by spending it with Macerich Shopping Centers. This year’s inspiration came from a clean BoHo-vibe for Macerich’s national social campaign. Over the course of 2 days, we created magic that only the holidays can bring. From creative, casting, sourcing, shooting, and editing - we did it all in a Brooklyn architectural warehouse and classic brownstone. Check out some of the holiday spirit:

FEELING FALL

We’re moving through the season with Macerich Shopping Centers. Continuing our social series, we created a series of images to feature some of their favorite products of the season. Our favorite part of this project was being bale to shoot at this beautiful mid-century glass house in upstate New York.

BACK TO COOL WITH MACERICH

This summer we spent some time with Macerich shopping centers for this AW18 social campaign. We focused on this season’s trends and headed upstate to a gorgeous mid-century modern estate in Chappaqua to hang poolside. From neon and prints to monochromatic moments, we wanted to capture still images that make back to school cool again. For more information on the images we captured, and to see our awesome locations, check out the final images here.