A DECADE OF DUGUD
Celebrating 10 Years
of Storytelling & Creativity
This month marks an important milestone: 10 years since the creation of Dugud Lab. It’s been 10 years of creativity, collaboration, and storytelling. What started as a small dream fueled by passion and a single camera has grown into something bigger than we could have ever imagined. Over the past decade, we’ve had the honor of working with visionary brands, inspiring individuals, and communities that have trusted us to bring their stories to life. Each project, from heartfelt, docu-style brand stories to high-energy commercials, has taught us something new about the power of creativity — and about the incredible people behind every story.
In 2015, we opened our digital door with a simple mission: to create high-quality video content that meant something. Since then, we’ve expanded our networks, sharpened our craft, and embraced every new challenge with the same passion we had on day one. Highlights of the last 10 years:
Hundreds of video & photography projects produced across industries from beauty to social impact
Lasting relationships with clients & crew who became collaborators — and friends
Growth into new services like animation, virtual production and AI
While we’re taking a moment to celebrate, we’re also looking forward at what’s to come. The next chapter is filled with new technologies, deepening relationships and more opportunities to tell meaningful stories. We can’t wait to continue evolving, innovating, and creating with you. To our clients, collaborators, and community: Thank you. You’ve been the heart of this journey.
Here's to the next 10 years of dreaming bigger and creating bolder. Stay tuned — the best is yet to come.
(And if you want to be part of our next adventure, we’re always just a message away.)
CELEBRATE MOM WITH HELEN FICALORA
Happy Mother's Day from our friends at Helen Ficalora! In an effort to highlight their charming collection of jewelry, we teamed up to produce this playful promo video to showcase Ficalora’s holiday gifts. The concept was to celebrate in a way that is as effortless and timeless as the jewelry itself.
Dugud Lab handled concept development, full-service video production (incl. cinematography, lighting, staging, wardrobe and post-production). We hope that your day is filled with a lot of laughter and a little bit of sparkle. Here's to celebrating all that the things that the special ladies in your lives do to make you into the awesome humans that you are.
Client: Helen Ficalora
Director: Zack McDowell | Dugud Lab
Producer: Johnathan McDowell
Edit: Jonathan Culp