A WHISKEY TO LEAD THE PACK

When our friends at The Thomas Collective reached out for production support on a social campaign for Jason Aldean and Florida Georgia Line’s latest venture, Wolf Moon Bourbon, we jumped at the opportunity. The world was first adjusting to life with COVID-19, and we were no strangers to remote shoots. We wanted to demonstrate how shooting remotely doesn’t have to forfeit quality or creativity. In fact, sometimes it helps streamline the process - and remind us that safety should always be a priority.

This social campaign was produced and photographed remotely with client notes delivered virtually. We developed still moments and sourced props that speak to the brand’s identity and promote kicking back to enjoy a smooth glass of whiskey wherever you may find yourself.

Our videos concepts offered quick ideas on how to pair Wolf Moon bourbon with ingredients you probably already have in your bar or kitchen. After wrapping the shoot day, we decided to practice what we preach and kicked back ourselves to enjoy the product - let’s just say, we were (Wolf) Moon-struck!