A WILDCAT WELCOME

Masks and sanitizer aren’t the only new tools we’re using to navigate the times. The folks over at the Office of Multicultural Student Affairs at Northwestern University wanted to create a video series to help familiarize new students with their spaces, as part of their Wildcat Welcome for the incoming class.

In an effort to introduce the many services and programs MSA offers, we developed a video series that highlights the team’s role on campus, showcases each of their spaces - the Multicultural Center, the Black House, and the Gender and Sexuality Resource Center - as well as a land acknowledgment video and why it’s important to acknowledge the land we stand on.

Over the course of two shoot days, we roamed the campus exteriors to meet with eleven team members individually to capture a series we called, “Meet Us at MSA.” The cast and crew abided by strict safety and sanitization guidelines, including the use of personal protective equipment, enforcing social distancing, and ensuring the fewest number of people were on set at all times.