THE EVOLUTION OF MSA

In an effort to promote their new focus group report, our partners at Northwestern University’s Office of Multicultural Student Affairs (MSA) asked us to develop a series of videos to highlight the report’s findings. We explored the evolution of MSA through animation and bright colors.

For more information on MSA, or to read the full report, visit northwestern.edu/msa.

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Aveeno, Beauty, Video, Series Dugud Lab Aveeno, Beauty, Video, Series Dugud Lab

BE POSITIVELY RADIANT

As we settle into a new year with new resolutions, we made a vow to let our best self shine. Thankfully Aveeno makes it easy to keep a warm, healthy glow with their Positively Radiant moisturizers. We partnered with Creative Agency Roberts + Langer and Hamilton alum Renée Elise Goldsberry to create a fun set of Facebook and YouTube ads. Floating bottles, dancing soy beans, and abundant smiles brought our set - and these animated videos - to life. While the cold may try to hold us back, we're happy to know our skin care routine can put its best foot forward with Aveeno's Positively Radiant lotion.

 
 
 
 
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