SPRING FORWARD WITH MACERICH
Spring’s finally in full swing! Fluctuating weather brings lighter layers, softer colors, and a hint of whimsical patterns to the front of our closets. As part of our partnership with Macerich Shopping Centers, we’re showcasing a collection of high-end and affordable fashions - perfect for this season.
Our team conceptualized each visual, providing creative direction in set and costume design, hair & makeup, and photography. The gallery of images display the essence of Spring providing looks with light-bright tones, feathers, and floral prints. Our goal for this collaboration with Macerich was to encapsulate spring in a big way.
Spring forward with our images for April 2019 below and stay tuned for summer’s trends.
NEW YEAR, NEW TRENDS
January is the longest month of the year and it feels that way too. We’re in the thick of winter in New York City. Folks are wrapped tightly in coats and scarves, but fashion never lacks. Macerich Shopping Centers partnered with us to roll out a social campaign for winter fashions, suitable for the elements. We tried to warm up winter by spending time in studio with Breanna, Chris and Maria before moving over to a brownstone with Shin, Maiko and Misty.
Once you’re finished with the January images, we'll hold your hand into February. Here’s why we admire the month of love.
THE HAPPIEST OF HOLIDAYS
We made the most of the holiday season by spending it with Macerich Shopping Centers. This year’s inspiration came from a clean BoHo-vibe for Macerich’s national social campaign. Over the course of 2 days, we created magic that only the holidays can bring. From creative, casting, sourcing, shooting, and editing - we did it all in a Brooklyn architectural warehouse and classic brownstone. Check out some of the holiday spirit:
FEELING FALL
We’re moving through the season with Macerich Shopping Centers. Continuing our social series, we created a series of images to feature some of their favorite products of the season. Our favorite part of this project was being bale to shoot at this beautiful mid-century glass house in upstate New York.
BACK TO COOL WITH MACERICH
This summer we spent some time with Macerich shopping centers for this AW18 social campaign. We focused on this season’s trends and headed upstate to a gorgeous mid-century modern estate in Chappaqua to hang poolside. From neon and prints to monochromatic moments, we wanted to capture still images that make back to school cool again. For more information on the images we captured, and to see our awesome locations, check out the final images here.
KIM DAWSON'S MODEL SEARCH
Recently we had the honor of creating some promotional videos for the Kim Dawson Agency's upcoming model search. Since 1997, KDA has hosted a contest that’s attracted thousands of potential models from around the country. Through their search, they’ve discovered some of today's top talent like Erin Wasson, Ali Michael, and R'el Dade. To announce the upcoming search they reached out to Dugud Lab to create an interview video series that features their top New York models.
Our favorite part of this campaign was being able to create videos from a social first perspective. Composed of interview outtakes, these short square videos would direct viewers to the contest guidelines and follow to the full length interview on their blog. Roaming the streets of NYC and showcasing the beauty that’s all around was a fun way to re-introduce the world to their talent.