FROM RUNWAYS TO HALLWAYS

School is officially back in session and so are the fall fashions taking over the runways and hallways. For this season’s shoot we wanted to bring some fun and flare to people’s everyday wardrobe.

Our collaboration with Macerich Shopping Centers recreated looks from the season's top designers - such as Fendi, Versace, and Phillip Lim. We wanted to mix together high and low fashion to meet a variety of price points. Our hope was to inspire consumers to invest in key pieces that would update their wardrobe with versatility. With a nod to the 80s comedy, Heathers, we created throwback looks that are all about prep with an accurate amount of bougie. Ascots, the power shoulder, and layered sports coats create this signature look.

The Dugud Lab team hit the ground running for a two-day shoot in New York City with locations sprawling from a gorgeous Instagrammable loft in Soho to a new, hip wine bar in Brooklyn, Tailfeather. The perfect locations to explore what will be a trend that influences fall fashion - camp. Thanks to this year’s Met Gala theme, fashion takes a deeper dive into the abrupt, extravagant, and over-the-top. Graphic messages, dramatic asymmetrical cuts, inserting feathers in unexpected ways, oversized bows, and playing with scale are the easiest ways to translate to your everyday wardrobe. Ultimately we set out to capture looks that are perfect for any fall social gathering or adorned on the coolest kid on the playground.

MAY WE MALIBU

We’re on our way to summer! You’ve followed our partnership with Macerich Shopping Centers along through January, February, March and April. Now, we’re walking on sunshine with all things summer fashion. Whether it’s a walk on the beach with your favorite person, summer picnics, Prom, or just pulling out your favorite floral jumpsuit, there’s bound to be a look for everyone. Denim blues were popular this season, especially with pops of mustard.

We love the home vignettes that prop stylist, Jaclyn Kershek, was able to create. She even borrowed some materials from make-up artist, Denise Bugarin’s, kit to create a make-up flat lay that was all love.

Dance your way through the image galleries we created to inspire us through summer lovin’.

COLOR ME MARCH

Contrary to popular belief, the first day of Spring is in March - not April. So we teamed up with Macerich Shopping Centers to capture the best patterns and colors for Spring fashion. Living Coral is the Pantone color for 2019, and so co-founder and Creative Director, Zack McDowell, incorporated the color of the year - along with other bold colors - into the series.

Read more here on how Macerich x Dugud Lab will continue the tradition of Spring fashion, with light bright tones and floral prints. April is almost here, and Spring will be in full effect!

FOR THE LOVE OF MACERICH

We love the month of February. Mostly because it’s like Halloween - we get candy! We also get to go full throttle with Macerich shopping centers and their love of fashion.

We creative directed the Macerich February campaigns and, of course, had a full-blown Valentine’s Day inspired vignette. We incorporated, all shades of pink with pops of white. Our models looked bright and bold, the making of a beautiful Instagram timeline! Makeup artist, Amanda Markoya, slayed faces, achieving that blushing look we all want to feel, and stylist, Jenn Park-Krulik, worked her magic on wardrobe as usual.

If you love this campaign, check out how we moved through March with Spring fashions.

FEELING FALL

We’re moving through the season with Macerich Shopping Centers. Continuing our social series, we created a series of images to feature some of their favorite products of the season. Our favorite part of this project was being bale to shoot at this beautiful mid-century glass house in upstate New York.