FEELING AT HOME WITH ERDOS

Breaking bulbs, chasing dogs, and coloring with kiddies -- all in the name of beautiful footage. That's what this week looked like as we shot with our talented client, Erdos at Home. John Erdos, Chief Creative Director of Erdos at Home, took over IO Metro to reimagine what furniture and home accessories can be. Last year, we were honored to shoot his debut collections: Tribeca, Palm Springs, Hamptons, & Westpoint. To check out their summer collections, visit Erdos at Home's Facebook and Instagram pages, or watch below. We can't wait to show you what's in store(s) for this fall! 

KIM DAWSON'S MODEL SEARCH

Recently we had the honor of creating some promotional videos for the Kim Dawson Agency's upcoming model search. Since 1997, KDA has hosted a contest that’s attracted thousands of potential models from around the country. Through their search, they’ve discovered some of today's top talent like Erin Wasson, Ali Michael, and R'el Dade. To announce the upcoming search they reached out to Dugud Lab to create an interview video series that features their top New York models.

Our favorite part of this campaign was being able to create videos from a social first perspective. Composed of interview outtakes, these short square videos would direct viewers to the contest guidelines and follow to the full length interview on their blog. Roaming the streets of NYC and showcasing the beauty that’s all around was a fun way to re-introduce the world to their talent.

JCPENNEY | SPRING TRENDS

One of our favorite clients, JCPenney, tapped us to shoot some of the hottest new looks of the season. During their New York showcase, we were able to work with their designers and Style Expert, Nina Garcia, on what people should aim to buy this season. Whether you’re looking for bold graphics or sport-chic, JCPenney has it all under one roof. Check out some of our digital spots that ran online and on JCP’s social.