FUN IN FRANKFURT
Flying to Frankfurt with Enterprise gave us an appetizer of German culture, customs and more. We saw firsthand how global mobility is woven into the fabric of EHI’s culture. We followed Anna Lee from the Frankfurt airport all the way to her hometown in Rüdesheim am Rhein where she shared stories, traditional food and attire before we lifted off into cable cars above local vineyards.
Upon Arrival
We explored the exquisite Frankfurt main train station. This industrial beauty is known as the busiest train station in Frankfurt. Built in 1888, it’s impressive how well it stands the test of time. The neoclassical architectural style was just a taste of all that was to come in the following days.
Next we traveled along Frankfurt am Main to catch a stunning vista of the city. Being a hub of design, culture, and food, this was the perfect place to learn more about what the country has to offer and how Anna may have spent her time while she worked at the Frankfurt airport.
Frankfurt was a wonderful mix of new and old in a culture that’s ever-evolving. Our first few hours were filled with mapping out the city by foot. We explored neighborhoods, enjoyed a glass of their ever-famous Riesling wine along the river and admired the historical architecture.
Once we made it to the small town of Rüdesheim am Rhein, the team enjoyed carbs as we watched Bācker Dries share their baking process with us. Anna’s mom joined us for lunch before the group headed up the vineyards in cable cars to check out the scenic views.
To wrap our weekend in Frankfurt, we visited the Deutsches Filmmuseum with a permanent exhibition on the various aspects of film. They also hosted a temporary exhibition on Stanley Kubrick. All-in-all it was a great shoot that left us waiting to visit again soon.
That’s a wrap!
JUMPING IN WITH JOHNSON & JOHNSON
New York. San Francisco. Toronto. New Jersey. These are only a few of the Johnson & Johnson offices we visited to shoot with designers, doctors and entrepreneurs to capture the breadth of all the company does. Most people think of band-aids and babies when they think of J&J but the company is deeply committed to the future, exploring how technology and innovation can help us lead healthier lives. Listen to Sharon Yoo, Breanne Halzcyk and share more about their roles and how it’s making a difference.
Roni Desai | San Francisco, California
Jackie Gaston | Hillsborough, New Jersey
Sharon Yoo | New York, New York
Breanne Halzcyk | Toronto, Ontario
BE POSITIVELY RADIANT
As we settle into a new year with new resolutions, we made a vow to let our best self shine. Thankfully Aveeno makes it easy to keep a warm, healthy glow with their Positively Radiant moisturizers. We partnered with Creative Agency Roberts + Langer and Hamilton alum Renée Elise Goldsberry to create a fun set of Facebook and YouTube ads. Floating bottles, dancing soy beans, and abundant smiles brought our set - and these animated videos - to life. While the cold may try to hold us back, we're happy to know our skin care routine can put its best foot forward with Aveeno's Positively Radiant lotion.
KIM DAWSON'S MODEL SEARCH
Recently we had the honor of creating some promotional videos for the Kim Dawson Agency's upcoming model search. Since 1997, KDA has hosted a contest that’s attracted thousands of potential models from around the country. Through their search, they’ve discovered some of today's top talent like Erin Wasson, Ali Michael, and R'el Dade. To announce the upcoming search they reached out to Dugud Lab to create an interview video series that features their top New York models.
Our favorite part of this campaign was being able to create videos from a social first perspective. Composed of interview outtakes, these short square videos would direct viewers to the contest guidelines and follow to the full length interview on their blog. Roaming the streets of NYC and showcasing the beauty that’s all around was a fun way to re-introduce the world to their talent.