L'OREAL ELVIVE IS LIVE

For the launch of L'Oreal's haircare line Elvive, we worked with the brand team to design and shoot 31 unique e-commerce pages that reflect the clean, modern aesthetic that L'Oreal is known for. Our creative team was reposnbile for turn-key production, including concept, imagery, post production and copy for 6 major sub labels - Total Repair 5, Color Vibrancy, Extraordinary Oils, Extraordinary Clay, Volume Filler, Smooth Intense. We designed each category to have a life of its own, featuring beautiful lifestyle images that reflect each L'Oreal consumer demo. You can check out our work on Amazon.com, Target.com, Walgreens.com, Walmart.com or by scrolling through the images below.

TAKE YOUR LASHES TO PARADISE

For the launch of L’Oréal's latest cosmetic product, Voluminous Lash Paradise, Dugud Lab created a fantasy driven teaser campaign that became one of the first to introduce this exciting product to the world. We worked with Liza Lash from the L’Oréal League and shot at a beautiful historic estate in the Hudson Valley. With one week to produce the idea into these Snapchat ads, what was the end result? L’Oréal's highest performing Snapchat ad to date. Watch our Director's Cut of the campaign and a peak of what went into making the ad below.

BEHIND THE SCENES

Credits: Dugud Lab (Production); Zack McDowell (Director); Johnathan McDowell (Producer); Liza Lash (Model); Alexander Hill (DOP); Wendi Miyake (Make-Up);  Jenn Park (Wardrobe); JoJo Li (Art); Dom Bozzi (Camera Assistant); Justine Berti (Gaffer); Steve Ryan (Grip); Brendyn Smyth (Production Assistant); Villa Nuits (Location)

THE EVERYDAY BEAUTY

It's Friday night and (hopefully) you're feeling alright! Whether you're planning on rooftop chillin' or bustlin' around the beach, a cute summer hairstyle is a must. With L'Oreal's Advanced Hair Style line, they've made fun looks is a breeze. Catch our latest series of hair tutorials to find which summer style suits you best.

REFRESH YOUR DAY

If you're anything like us, the faster we're out the door in the morning the better. With Extraordinary Clay Dry shampoo, we created a digital ad that showcases the effectiveness of this product with one of their very own as our muse. It was a fun day in Brooklyn with a talented crew. Check out the video below or catch it on L'Oreal's social pages. No gimmicks here...it really does go on clear.

Credits: Dugud Lab (Production); Zack McDowell (Director); Johnathan McDowell (Producer); Emily Arkells (Model); Alana Wright (Make-Up); Michael Johnson (Hair Stylist); Tori H Nails (Nail Technician); Gina Donnelly (Wardrobe); Lisa Loew (Art Department); Bill Schaumberg (Camera Assistant); Nadia Gilbert (Gaffer); Shaun Weber (Grip); Sara Laufer (Production Assistant); Nu Hotel-Brooklyn (Location); Mary Perrino (Colorist)

100 YEARS OF HAIR STYLES

We're traveling through time with "100 Years of Hairstyle." Bringing this project to fruition was exciting. From music to costumes, our entire team had a blast (from the past) interpreting various hairstyles sported through the decades. Check out the full video here: 

Credits: Dugud Lab (Production); Zack McDowell (Director); Johnathan McDowell (Producer); Chiomy Afrnugo (MSA Models), Maggie Houlihan (MSA Models), Dobri Dobrev (One Management), Matthew Sinnaeve (RED NYC); Wendi Miyake & Fatimot Isadare (Make-Up); Karl Payton & Michael Johnson (Hair Stylist); Morgan Carnevale & Ben Vogel (Wardrobe & Art);  Bill Schaumberg (Camera Assistant); Nadia Gilbert (G&E);  Katelyn Rebel (Production Assistant); Attic Studios (Studio);  "Black Coffee (Masters of Swing  EP - Instrumental)" by  Wolfgang Lohr (Music)

CREATE YOUR OWN SUNSHINE

We've teamed up with L'Oreal Paris USA again -- this time to showcase Sublime Bronze, their line of sunless tanners. Even on a winter day, we had plenty of "fun in sun" indoors which goes to show you don't need to wait until June to find your perfect shade. As always, it was blast working with everyone BTS to create a campaign featuring the #1 self-tanner brand. Check out the video below:

Credits: Dugud Lab (Production); Zack McDowell (Director); Johnathan McDowell (Producer); Paula Nissen, Lucie Pustova, Kerry Morgan (Next Models); Wendi Miyake & Alana Wright (Make-Up); Michael Johnson (Hair Stylist); Tori H Nails (Nail Technician); Gina Donnelly (Wardrobe); Lisa Loew (Art Department); Bill Schaumberg (Camera Assistant); Nadia Gilbert (Gaffer); Shaun Weber (Grip); Sara Laufer (Production Assistant); Nu Hotel-Brooklyn (Location);  Lisa Schatz (Graphic Design); Kevin Tkach & James Jenkins (Digital Retouching); Mary Perrino (Colorist); "Smells Like Summer" by Early Hours (Music)

BECAUSE YOU'RE WORTH IT

Earlier this month, Dugud Lab teamed up with L’Oreal Paris USA and YouTube to create the hair care series, “Hairdos & Don’ts.” What happens when you pair an amazing crew and talent with vibrant colors and transformative products? Magic! 

"INVEST IN YOUR HAIR. IT IS THE CROWN YOU NEVER TAKE OFF."

Check out the full videos below and carry these pointers into your holiday looks. From all of us at Dugud, happy holidays! 

HAIR TIPS & HACKS TO STOP DAMAGE:

HAIR HACKS TO SAVE YOUR COLOR

Credits: McCann NY (Creative Agency); Zack McDowell (Director); Johnathan McDowell (Producer); Alayna Licardi (Total Repair 5 Model); Alexa Reynen (Color Vibrancy Model); Karl Payton (Total Repair 5 Hair Stylist); Isaac Davidson (Color Vibrancy Hair Stylist); Alana Wright (Make-Up); Tori H Nails (Nail Technician); Morgan Carnevale (Wardrobe); Taylor Horne (Props); Chad Young (Camera Assistant); Nadia Gilbert (Grip); Michael Solomon (Sound Engineer); Katelyn Rebelo (Production Assistant); Lisa Schatz (Animation)