L'OREAL ELVIVE IS LIVE

For the launch of L'Oreal's haircare line Elvive, we worked with the brand team to design and shoot 31 unique e-commerce pages that reflect the clean, modern aesthetic that L'Oreal is known for. Our creative team was reposnbile for turn-key production, including concept, imagery, post production and copy for 6 major sub labels - Total Repair 5, Color Vibrancy, Extraordinary Oils, Extraordinary Clay, Volume Filler, Smooth Intense. We designed each category to have a life of its own, featuring beautiful lifestyle images that reflect each L'Oreal consumer demo. You can check out our work on Amazon.com, Target.com, Walgreens.com, Walmart.com or by scrolling through the images below.

BEAUTY REEL

It's been a beautiful year to say the least. We're so thankful for all the amazing clients that we have been able to partner with thus far. Check out out our recent Beauty Reel featuring some of our favorite work with some of our favorite brands such as L'Oreal Paris, Helen Ficalora, Kim Dawson Agency, Neiman Marcus, Status Magazine, JCPenney, and Mary Kay.

THE EVERYDAY BEAUTY

It's Friday night and (hopefully) you're feeling alright! Whether you're planning on rooftop chillin' or bustlin' around the beach, a cute summer hairstyle is a must. With L'Oreal's Advanced Hair Style line, they've made fun looks is a breeze. Catch our latest series of hair tutorials to find which summer style suits you best.

REFRESH YOUR DAY

If you're anything like us, the faster we're out the door in the morning the better. With Extraordinary Clay Dry shampoo, we created a digital ad that showcases the effectiveness of this product with one of their very own as our muse. It was a fun day in Brooklyn with a talented crew. Check out the video below or catch it on L'Oreal's social pages. No gimmicks here...it really does go on clear.

Credits: Dugud Lab (Production); Zack McDowell (Director); Johnathan McDowell (Producer); Emily Arkells (Model); Alana Wright (Make-Up); Michael Johnson (Hair Stylist); Tori H Nails (Nail Technician); Gina Donnelly (Wardrobe); Lisa Loew (Art Department); Bill Schaumberg (Camera Assistant); Nadia Gilbert (Gaffer); Shaun Weber (Grip); Sara Laufer (Production Assistant); Nu Hotel-Brooklyn (Location); Mary Perrino (Colorist)

100 YEARS OF HAIR STYLES

We're traveling through time with "100 Years of Hairstyle." Bringing this project to fruition was exciting. From music to costumes, our entire team had a blast (from the past) interpreting various hairstyles sported through the decades. Check out the full video here: 

Credits: Dugud Lab (Production); Zack McDowell (Director); Johnathan McDowell (Producer); Chiomy Afrnugo (MSA Models), Maggie Houlihan (MSA Models), Dobri Dobrev (One Management), Matthew Sinnaeve (RED NYC); Wendi Miyake & Fatimot Isadare (Make-Up); Karl Payton & Michael Johnson (Hair Stylist); Morgan Carnevale & Ben Vogel (Wardrobe & Art);  Bill Schaumberg (Camera Assistant); Nadia Gilbert (G&E);  Katelyn Rebel (Production Assistant); Attic Studios (Studio);  "Black Coffee (Masters of Swing  EP - Instrumental)" by  Wolfgang Lohr (Music)