MAKE IT FASHION (WEEK)
Neiman Marcus was front row for all of S/S 19’s looks from with trends like skirt suits to capes and maxi puffers. Over the last few weeks, we handled post-production for a series of fashion videos with the luxury retailer.
Footage from around the world from the various Fashion Week's - New York, London, Milan, Paris - made its way to our team. We designed the video layout detailing the many fashion hits of the weeks from designers like Saint Laurent, Christian Siriano, Off White, Givenchy and many more.
Check out all of the Fashion Week videos below and other Neiman Marcus x Dugud Lab projects here.
COLOR ME MARCH
Contrary to popular belief, the first day of Spring is in March - not April. So we teamed up with Macerich Shopping Centers to capture the best patterns and colors for Spring fashion. Living Coral is the Pantone color for 2019, and so co-founder and Creative Director, Zack McDowell, incorporated the color of the year - along with other bold colors - into the series.
Read more here on how Macerich x Dugud Lab will continue the tradition of Spring fashion, with light bright tones and floral prints. April is almost here, and Spring will be in full effect!
NEW YEAR, NEW TRENDS
January is the longest month of the year and it feels that way too. We’re in the thick of winter in New York City. Folks are wrapped tightly in coats and scarves, but fashion never lacks. Macerich Shopping Centers partnered with us to roll out a social campaign for winter fashions, suitable for the elements. We tried to warm up winter by spending time in studio with Breanna, Chris and Maria before moving over to a brownstone with Shin, Maiko and Misty.
Once you’re finished with the January images, we'll hold your hand into February. Here’s why we admire the month of love.
THE HAPPIEST OF HOLIDAYS
We made the most of the holiday season by spending it with Macerich Shopping Centers. This year’s inspiration came from a clean BoHo-vibe for Macerich’s national social campaign. Over the course of 2 days, we created magic that only the holidays can bring. From creative, casting, sourcing, shooting, and editing - we did it all in a Brooklyn architectural warehouse and classic brownstone. Check out some of the holiday spirit:
FEELING FALL
We’re moving through the season with Macerich Shopping Centers. Continuing our social series, we created a series of images to feature some of their favorite products of the season. Our favorite part of this project was being bale to shoot at this beautiful mid-century glass house in upstate New York.
BACK TO COOL WITH MACERICH
This summer we spent some time with Macerich shopping centers for this AW18 social campaign. We focused on this season’s trends and headed upstate to a gorgeous mid-century modern estate in Chappaqua to hang poolside. From neon and prints to monochromatic moments, we wanted to capture still images that make back to school cool again. For more information on the images we captured, and to see our awesome locations, check out the final images here.
STUDIO REEL
Summer is officially here! Things are heating up in the city and for all of our clients that like to stay cool inside we've put together a reel of our best studio work. Featuring work from Neiman Marcus, JCPenney, Kim Dawson Agency and many others. Drop us a line and let us know what you think -- hello@dugudlab.com
JCPENNEY | SPRING TRENDS
One of our favorite clients, JCPenney, tapped us to shoot some of the hottest new looks of the season. During their New York showcase, we were able to work with their designers and Style Expert, Nina Garcia, on what people should aim to buy this season. Whether you’re looking for bold graphics or sport-chic, JCPenney has it all under one roof. Check out some of our digital spots that ran online and on JCP’s social.