A TALE OF TWO VERONICA'S
In a nod to The Newlywed Game, Neiman Marcus presents “Fashion Matchup: Veronica Beard.” We interviewed the two Veronica Beard’s behind the trendy, Fortune 500 fashion brand. The sisters-in-law answered questions to show us how well they really know each other and even gave us a sneak peek into their upcoming collection.
We produced and cut this playful video that’s as colorful as the Veronica’s themselves. Watch the full video below to find out their answers, including which superpowers each of them wish they had.
FRONT ROW WITH NEIMAN MARCUS
The Dugud team had another front row seat as Neiman Marcus sat down with their team for a stylish video series. Filmed in the historic downtown Dallas flagship store, we chatted with Sonia, Alice, Tim and Jodi as they walked us through what they wore to the Fashion Week shows. Check out the full videos below.
A MONTH OF FASHION
September is known all over the world as the month for fashion. Designers from all over the globe showcase their Spring lines and give us a glimpse into what we can look forward to as we shop our favorite retailers.
We partnered with Neiman Marcus and a few of their top stylists like Katie Salter and Robyn Chauvin to bring the style and trends of each city to life. The Dugud team curated a two-day shoot in their new Hudson Yards store located in New York City. Although fashion month is over, the videos help us to remember what’s on the horizon - the glitz, glam, bold prints, and effortless styles - for Spring 2020.
The key to New York style is looking classic yet comfortable all at the same time. Katie S. takes us through how to pair a Veronica Beard blazers with a basic tee and denim. She feels it’s the ultimate way to achieve a sleek and stylish look without being overly trendy. We put together a video that brought together trends that are specific to NYC.
In Milan we find bold and risky style. Robyn C. is always thinking about the extra details to match what she’s sure to find as she steps off the plane in Italy. She feels that Milan designers, like Gucci or Dolce & Gabbana, do a great job of “taking risks in fashion, while celebrating the woman’s figure.”
Chris T. takes us though the key elements of London style - items that can transition and are also effortless. London has both traditional and edgy style so he feels a designer like Burberry creates looks that are “playfully refined.” The Dugud team curated a video that was able to reflect the styles of London and what would be worn to the runways shows in the Queen’s city.
We followed Maya S. as she prepared for Paris Fashion Week. She explains that Parisian fashion is all about finding your core wardrobe and adding in accessories for texture and shine. Designers like Balmain have created iconic, timeless, and elegant style through tailored blazers and accents.
We created the style videos with Neiman Marcus ambassadors to give the viewers a glance into what they might see guests wearing to runway shows. All of the beautiful fashion trends for Fall 2019.
We also created recap videos after each city’s shows with live footage from the Spring 2020 runways. It gave a front row seat to some of the most exclusive shows from each city. We highlighted unique trends that showed up across designers and shows - everything from leather accents, bold gold logos, and head-to-toe prints. Enjoy a few peeks into what you can expect this upcoming Spring (2020).
MAKE IT FASHION (WEEK)
Neiman Marcus was front row for all of S/S 19’s looks from with trends like skirt suits to capes and maxi puffers. Over the last few weeks, we handled post-production for a series of fashion videos with the luxury retailer.
Footage from around the world from the various Fashion Week's - New York, London, Milan, Paris - made its way to our team. We designed the video layout detailing the many fashion hits of the weeks from designers like Saint Laurent, Christian Siriano, Off White, Givenchy and many more.
Check out all of the Fashion Week videos below and other Neiman Marcus x Dugud Lab projects here.