JCPENNEY | SPRING TRENDS

One of our favorite clients, JCPenney, tapped us to shoot some of the hottest new looks of the season. During their New York showcase, we were able to work with their designers and Style Expert, Nina Garcia, on what people should aim to buy this season. Whether you’re looking for bold graphics or sport-chic, JCPenney has it all under one roof. Check out some of our digital spots that ran online and on JCP’s social.

A STATUS SYMBOL: WE WON!

This year we had the distinct pleasure of shooting a stylized concept for Status Magazine's Fall Fashion Issue. While we certainly loved creating this vibrant piece, we can now confidently say it's an award winner.

PDN, a nationally recognized source for industry news, has selected this series as some of the best editorial work in their 2015 Photo Annual. This year's judges include Amy Salzman (Senior Art Producer of Saatchi & Saatchi), Jed Grossman (Creative Director of Mother), Susan White (Photography Director of Vanity Fair) and many many more insanely notable industry leaders. We’re honored and humbled that they have chose to honor our work and we can’t wait to meet them all at the gala. This year's winners also include legendary image-makers such as: Dylan Coulter, Jimmy Chin, and Art Streiber. 

Photography: Zack McDowell

Model: Adesuwa Aighewi

Styling: Aubrey Closson

Hair: Michael Johnson

Makeup : Alana Wright

CELEBRATE MOM WITH HELEN FICALORA

Happy Mother's Day from our friends at Helen Ficalora! In an effort to highlight their charming collection of jewelry, we teamed up to produce this playful promo video to showcase Ficalora’s holiday gifts. The concept was to celebrate in a way that is as effortless and timeless as the jewelry itself.

Dugud Lab handled concept development, full-service video production (incl. cinematography, lighting, staging, wardrobe and post-production). We hope that your day is filled with a lot of laughter and a little bit of sparkle. Here's to celebrating all that the things that the special ladies in your lives do to make you into the awesome humans that you are.

Client: Helen Ficalora

Director: Zack McDowell | Dugud Lab

Producer: Johnathan McDowell

Edit: Jonathan Culp