THE HAPPIEST OF HOLIDAYS
We made the most of the holiday season by spending it with Macerich Shopping Centers. This year’s inspiration came from a clean BoHo-vibe for Macerich’s national social campaign. Over the course of 2 days, we created magic that only the holidays can bring. From creative, casting, sourcing, shooting, and editing - we did it all in a Brooklyn architectural warehouse and classic brownstone. Check out some of the holiday spirit:
UNLOCKING INSPIRATION
This week a beautiful partnership that combines the delight of art and love of travel came together. On Wednesday, we were tapped to capture a pop-up event for Marriott and LifeWtr at the bustling Oculus. For three days, they created an immersive experience using art from various LifeWtr collaborators. Attendees entered a striped-down, 2-D version of a Marriott hotel room. And just when they thought the experience was over - the room would transition into a colorful canvas of art. Using 17 different pieces of art, each attendee had a unique experience from the prior guest. One of the coolest uses of technology is that you don’t even have to be in New York to experience it. In 2019, while staying at any Marriott hotel, you too can transform your space into an art piece by scanning the QR code on LifeWtr bottles located inside the room. Here’s a sneak peek of what to expect:
DUGUD DOES DESIGN*SPONGE
This summer our founders, John & Zack McDowell, were approached by Design*Sponge for a home tour of their New York City apartment. As fans of the site and overall brand(s) Grace Bonney has created, Dugud jumped at the opportunity to capture images and a video to feature on the inspirational platform. Check out their home details in the teaser video we created then you can read the interview (with photos) here where they discuss style choices and how to make choices and design collaboratively when you have different approaches.
FUN IN FRANKFURT
Flying to Frankfurt with Enterprise gave us an appetizer of German culture, customs and more. We saw firsthand how global mobility is woven into the fabric of EHI’s culture. We followed Anna Lee from the Frankfurt airport all the way to her hometown in Rüdesheim am Rhein where she shared stories, traditional food and attire before we lifted off into cable cars above local vineyards.
Upon Arrival
We explored the exquisite Frankfurt main train station. This industrial beauty is known as the busiest train station in Frankfurt. Built in 1888, it’s impressive how well it stands the test of time. The neoclassical architectural style was just a taste of all that was to come in the following days.
Next we traveled along Frankfurt am Main to catch a stunning vista of the city. Being a hub of design, culture, and food, this was the perfect place to learn more about what the country has to offer and how Anna may have spent her time while she worked at the Frankfurt airport.
Frankfurt was a wonderful mix of new and old in a culture that’s ever-evolving. Our first few hours were filled with mapping out the city by foot. We explored neighborhoods, enjoyed a glass of their ever-famous Riesling wine along the river and admired the historical architecture.
Once we made it to the small town of Rüdesheim am Rhein, the team enjoyed carbs as we watched Bācker Dries share their baking process with us. Anna’s mom joined us for lunch before the group headed up the vineyards in cable cars to check out the scenic views.
To wrap our weekend in Frankfurt, we visited the Deutsches Filmmuseum with a permanent exhibition on the various aspects of film. They also hosted a temporary exhibition on Stanley Kubrick. All-in-all it was a great shoot that left us waiting to visit again soon.
That’s a wrap!
FEELING FALL
We’re moving through the season with Macerich Shopping Centers. Continuing our social series, we created a series of images to feature some of their favorite products of the season. Our favorite part of this project was being bale to shoot at this beautiful mid-century glass house in upstate New York.
EXPLORING WITH ENTERPRISE
Appreciation for years of service is something every employee hopes for. So Enterprise Holdings Inc (EHI) decided to surprise employee, Anna Lee, with a trip home to Germany as a thank you for her dedication. We packed our bags and flew to Frankfurt with Anna for a few days so she could spend time with loved ones. We were able to capture Anna’s story with her mom and a few former colleagues. Global mobility is one of the company’s many perks and we’re glad they decided to let us join in on the fun. For more on Anna’s journey with Enterprise, check out the full video here.
BACK TO COOL WITH MACERICH
This summer we spent some time with Macerich shopping centers for this AW18 social campaign. We focused on this season’s trends and headed upstate to a gorgeous mid-century modern estate in Chappaqua to hang poolside. From neon and prints to monochromatic moments, we wanted to capture still images that make back to school cool again. For more information on the images we captured, and to see our awesome locations, check out the final images here.
MOONWALKING THE PINK CARPET
Last night, we walked the 2018 MTV VMAs pink carpet with Cox Communications’ Maria Esposito. Whether it was Queen Radio’s Nicki Minaj, Love & Hip Hop’s Amara La Negra or KUWTK’s Kylie Jenner, celebrities showed up and out to watch Jennifer Lopez receive the Video Vanguard award and see how many moonpeople Cardi B was going to rake up. We spoke with Lion Babe, Joshua Bassett, Audie Cornish, The Miz, Asian Doll, Jasmine Luv, Madison Beer and many more to capture the evening’s excitement and find out who was rooting for who.
We also got some great insight on connecting from the stars of MTV’s hit shows like Catfish, Pretty Little Mamas, and Wild N’ Out. It was a true New York City media moment as streets were barricaded, pedestrians looked on to see the stars and everyone struggled to find their taxi. For more on the night’s stargazing, check out our videos with Cox Communications here.