EXPLORING WITH ENTERPRISE
Appreciation for years of service is something every employee hopes for. So Enterprise Holdings Inc (EHI) decided to surprise employee, Anna Lee, with a trip home to Germany as a thank you for her dedication. We packed our bags and flew to Frankfurt with Anna for a few days so she could spend time with loved ones. We were able to capture Anna’s story with her mom and a few former colleagues. Global mobility is one of the company’s many perks and we’re glad they decided to let us join in on the fun. For more on Anna’s journey with Enterprise, check out the full video here.
JUMPING IN WITH JOHNSON & JOHNSON
New York. San Francisco. Toronto. New Jersey. These are only a few of the Johnson & Johnson offices we visited to shoot with designers, doctors and entrepreneurs to capture the breadth of all the company does. Most people think of band-aids and babies when they think of J&J but the company is deeply committed to the future, exploring how technology and innovation can help us lead healthier lives. Listen to Sharon Yoo, Breanne Halzcyk and share more about their roles and how it’s making a difference.
Roni Desai | San Francisco, California
Jackie Gaston | Hillsborough, New Jersey
Sharon Yoo | New York, New York
Breanne Halzcyk | Toronto, Ontario
CREATING CAESARS
SEEING ALL THE SIGHTS
To showcase the world of Caesars we spent a week in the desert city learning from some of Caesars Palace's best and brightest employees. Working once again with career advice site, The Muse, we built a series that would highlight some of Las Vegas' key features and some of the perks of forging a unique career path in this city.
Shooting in The Linq Hotel's 550 ft tall attraction, The High Roller, was definitely a first for our crew. We interviewed three employees about the highs and lows of building a career in the enteraimtent industry in "What's it Really Like to Work in Vegas". Filming in the world's tallest Ferris wheel at sunset provided it's own unique set of challenges but it was well worth it.
TRYING OUR HAND
One of our favorite videos to create during this trip was "Table Talk" where we sat down with Eric Hession (Chief Financial Officer of Caesars Entertainment), Martha Morales (General Manager of Nobu Hotel Las Vegas), Dhivy Jayaseelan (Vice President of Marketing Analytics at Caesars Entertainment), and Brandi Ellis (Senior Vice President of VIP Marketing Caesars Entertainment) over a hand of cards. They played a couple rounds of poker but as they joked and took other's chips, we learned a lot about each one of their lives and what it took for them to climb the corporate ladder.
Towards the ends of the week we decided to head beyond the strip and sightsee so we could create our most visual video "What is An Ally?". First up was seeing the art installion Seven Magic Mountains, by artist Ugo Rondinone, along with checking out local restaurants like, PublicUs, in the Fremont District. We ended our trip by taking a helicopter ride over the city at sunset. It was an action-packed week full of adventure and fun stories to share. Thanks to Caesar's Entertainment for showing us a new side of this iconic city. To check out the full series see our previous blog, "Touring The Desert City".
UNTIL NEXT TIME
TOURING THE DESERT CITY
Laying down roots in a new city isn’t always easy, especially when starting a new job. We partnered with Caesars Entertainment to create a video series about what it means to climb the career ladder when you live and work in Sin City. Over the course of a week, we chatted with over eighteen Caesars employees. From discussing personal priorities with C-level managers at a poker table to climbing the corporate ladder as we filmed in the tallest Ferris wheel in the world, we toured the city’s many sights while learning what it means to be an ally in the workplace. No matter what city your career takes you to, there will always be a place to call home.
Caesars’ employees take us on a tour of their favorite views of the city, as we learn what it means to be an ally in the workplace.
In this short social cut, we take you on an inside look of what it *really* means to live and work in this beautiful desert city.
Perfect your poker face as some of Caesars Entertainment's top executive talent share how they navigate the hands their careers dealt.
Sometimes you ride. Sometimes you climb. In this video, we do both as the World’s highest Ferris wheel sets the scene for a convo on climbing the corporate ladder.
DELIVERING KINDNESS
At Dugud Lab, we are always a fan of companies that prioritize and focus on giving back to their communities - whether it be local or abroad. During last year’s Veteran’s day, we were able to follow a group of Unilever employees that work with Adopt-A-Soldier Platoon organization to deliver care packages to soldiers overseas. It was pretty amazing to hear stories of people of all walks of life coming together for this great cause. We even met employees that had received these packages while deployed and now they pay it forward by creating these packages for others.
BE POSITIVELY RADIANT
As we settle into a new year with new resolutions, we made a vow to let our best self shine. Thankfully Aveeno makes it easy to keep a warm, healthy glow with their Positively Radiant moisturizers. We partnered with Creative Agency Roberts + Langer and Hamilton alum Renée Elise Goldsberry to create a fun set of Facebook and YouTube ads. Floating bottles, dancing soy beans, and abundant smiles brought our set - and these animated videos - to life. While the cold may try to hold us back, we're happy to know our skin care routine can put its best foot forward with Aveeno's Positively Radiant lotion.
THE UNEXPECTED PATH
A career path isn’t always linear. In August 2017, we had the pleasure of sitting down with four Capital One employees that shared the winding road of decisions that led them to their current position with the company. In partnership with The Muse, an online career source, this project became a source of pride as we too connected with these bold stories. It was a beautiful day on location as we explored Capital One’s gorgeous Richmond campus and affirmed these tremendous stories of risk. From an architect and soldier to a religious studies major and baseball player, they all took the unexpected path, and in the end, it made all the difference. What a powerful reminder that changing direction can be anxiety-inducing but oh the places you’ll go…
TAKE YOUR LASHES TO PARADISE
For the launch of L’Oréal's latest cosmetic product, Voluminous Lash Paradise, Dugud Lab created a fantasy driven teaser campaign that became one of the first to introduce this exciting product to the world. We worked with Liza Lash from the L’Oréal League and shot at a beautiful historic estate in the Hudson Valley. With one week to produce the idea into these Snapchat ads, what was the end result? L’Oréal's highest performing Snapchat ad to date. Watch our Director's Cut of the campaign and a peak of what went into making the ad below.
BEHIND THE SCENES
Credits: Dugud Lab (Production); Zack McDowell (Director); Johnathan McDowell (Producer); Liza Lash (Model); Alexander Hill (DOP); Wendi Miyake (Make-Up); Jenn Park (Wardrobe); JoJo Li (Art); Dom Bozzi (Camera Assistant); Justine Berti (Gaffer); Steve Ryan (Grip); Brendyn Smyth (Production Assistant); Villa Nuits (Location)