REIMAGINING BIRTH AT MLK
Showcasing Excellence at MLK Community Healthcare
We were thrilled when our friends at Allied Global Marketing reached out to us for a special project: capturing the remarkable work being done at MLK Community Healthcare. Over the course of two days, our team had the privilege of documenting the newly redesigned maternity ward and the vital services provided by this outstanding facility.
A Behind-the-Scenes Look
From the moment we stepped through the doors of MLK Community Healthcare’s facilities, it was clear that this was more than just a hospital; it was a community dedicated to caring for mothers and their families. Our crew worked meticulously to stage lighting and set up interviews with doctors, midwives, and patients, each sharing their unique experiences and insights. The warmth and dedication of the community were evident in every conversation we captured.
In addition to the interviews, we filmed b-roll across multiple properties, ensuring we highlighted the full scope of the hospital's state-of-the-art facilities and compassionate care. Every shot was crafted to tell the story of MLK Community Healthcare’s commitment to improving the health and well-being of the Los Angeles community.
The Heart of Healthcare
The redesigned maternity ward at MLK Community Healthcare is a beacon of hope and excellence. Through our lenses, we aimed to showcase not just the physical transformation of the space but also the profound impact it has on the families it serves. The interviews and b-roll footage come together to paint a vivid picture of a place where medical innovation meets heartfelt care.
We are proud to support and share the incredible work being done at MLK Community Healthcare. Their dedication to serving the Los Angeles area is truly inspiring, and we are honored to have played a part in bringing their story to life.
Check out the important work MLK Community Healthcare is doing in the Los Angeles area through our video and select images below:
For more information on how Dugud Lab can help you capture and share the essence of your organization’s story, contact us today. Let’s create visuals that resonate and inspire.
A NEW DECADE FOR DECADENCE
As part of our ongoing partnership with Macerich, we developed a new still photography and video package to kick off a new decade. We sought to create fresh, trendy images that span the course of early year holidays like Valentine’s and St. Patrick’s Days all the way through Prom.
From purple’s reign to the glory of glitter, these trends are sure to keep you ahead of the pack this season.
A BLUEPRINT FOR BUDAPEST
After visiting their NYC offices, we rejoined the BlackRock financial team - this time at their technology hub in Budapest, Hungary. We traveled the city to interview the Head of BlackRock Budapest, Melanie Seymour, who talked to us about intellectual curiosity. She, along with several other employees like Gabor Karmo and Dasha Hargreave, discuss the ways BlackRock is reimagining and reshaping Hungary. One way is by bringing nationals back home with opportunity.
Our team scouted their brand new state-of-the-art facilities and produced the employee videos featured below. The videos are a recruitment tool for BlackRock to use as a way to bring young technologically savvy professionals back home to the country. The team sailed with Janos Csak, who shared with us how BlackRock’s orientation process helped him hone in on his craft to be the best possible employee. We even took the Budapest subway with Ferenc Nagy and went on his morning commute to see another side of Budapest.
Watch how Budapest designs homecoming below and catch our previous BlackRock x Dugud Lab work here.
BRINGING BOLD BACK
We’re helping bring back Season 3 of Carrie Kerpen’s Facebook Watch show Work It, in a bold way. Our co-founder and Creative Director, Zack McDowell, led the crew to sunny California to begin filming of the new season. The show already has two successful seasons under its belt, and now our partnership with Kerpen's company, Likeable, will take the show on the road for this next season. Carrie, author of the book the show’s named after, filled the room with successful leaders who offered amazing advice and good vibes only. The camera carried on as guests pulled us in with their motivating stories and secrets for success in business & life.
Some of this season’s guests include: Marisa Thalberg from Taco Bell, Shiza Shahid co-founder of The Malala Fund, Shannon Petranoff from Paramount, and many more powerhouse women. Each episode will feature interviews that share these women’s secrets to success in their respective careers, all from taking risks to managing life as a working parent.
Here’s a sneak peek of what’s to come in Season 3. Subscribe on Facebook Watch.
THE FUTURE OF WORK
Last summer, we had the pleasure of working on a series with The We Company (formerly WeWork). We first traveled to their headquarters in San Francisco to meet John Hjelmstad, the VP of Engineering. He sat with us to talk technology and how their company wants to help people “make a fife, not just a living,” through community & technological advances. Our crew traveled back to New York to visit one of WeWork’s many Manhattan offices. Several employees echoed the same sentiments as John, sharing their experiences with the company. Director of Culture Operations, Anita Shannon, emphasized the culture at WeWork and their commitment to empowering people to pursue entrepreneurship.
“Culture - the energy that surrounds us.”
One thing that really struck us was how Anita described what she considers culture - "the energy that surrounds us." Her main priority is to create a work environment that is proactive in evolving culture through diversity, support, and systematic happiness for the community at WeWork to flourish. Our team was happy to handle production and post-production for such an inspiring bunch of enterpreneurs.
We’ll help you work out your eyes with the series below. Let us know what you think in the comments.
MAKE IT FASHION (WEEK)
Neiman Marcus was front row for all of S/S 19’s looks from with trends like skirt suits to capes and maxi puffers. Over the last few weeks, we handled post-production for a series of fashion videos with the luxury retailer.
Footage from around the world from the various Fashion Week's - New York, London, Milan, Paris - made its way to our team. We designed the video layout detailing the many fashion hits of the weeks from designers like Saint Laurent, Christian Siriano, Off White, Givenchy and many more.
Check out all of the Fashion Week videos below and other Neiman Marcus x Dugud Lab projects here.
BACK TO BLACKROCK
In May, we spent some time at BlackRock Financial’s NYC office where employees helped us break down myths about what it’s really like to work in finance. We heard inspiring stories from women who are changing the landscape (and face!) of finance. The greatest surprise was a video concept that was conceived on a shoot day. When a scheduling conflict took away talent, we decided to use a prior video for Caesars as inspiration and sat down with all three women from our “Making An Impact” video - where they discussed what it’s like to work in a male dominated field. Watch the full videos here:
UNLOCKING INSPIRATION
This week a beautiful partnership that combines the delight of art and love of travel came together. On Wednesday, we were tapped to capture a pop-up event for Marriott and LifeWtr at the bustling Oculus. For three days, they created an immersive experience using art from various LifeWtr collaborators. Attendees entered a striped-down, 2-D version of a Marriott hotel room. And just when they thought the experience was over - the room would transition into a colorful canvas of art. Using 17 different pieces of art, each attendee had a unique experience from the prior guest. One of the coolest uses of technology is that you don’t even have to be in New York to experience it. In 2019, while staying at any Marriott hotel, you too can transform your space into an art piece by scanning the QR code on LifeWtr bottles located inside the room. Here’s a sneak peek of what to expect:
