A WHISKEY TO LEAD THE PACK
When our friends at The Thomas Collective reached out for production support on a social campaign for Jason Aldean and Florida Georgia Line’s latest venture, Wolf Moon Bourbon, we jumped at the opportunity. The world was first adjusting to life with COVID-19, and we were no strangers to remote shoots. We wanted to demonstrate how shooting remotely doesn’t have to forfeit quality or creativity. In fact, sometimes it helps streamline the process - and remind us that safety should always be a priority.
This social campaign was produced and photographed remotely with client notes delivered virtually. We developed still moments and sourced props that speak to the brand’s identity and promote kicking back to enjoy a smooth glass of whiskey wherever you may find yourself.
Our videos concepts offered quick ideas on how to pair Wolf Moon bourbon with ingredients you probably already have in your bar or kitchen. After wrapping the shoot day, we decided to practice what we preach and kicked back ourselves to enjoy the product - let’s just say, we were (Wolf) Moon-struck!
CONNECTED COAST TO COAST
As part of our ongoing partnership with Macerich, we added their network of spectacular digital displays into our local content shoots to capture even more branding opportunities. From the coasts of Los Angeles and New York into the heart of Chicago, Philadelphia and more, we filmed a host of different advertising displays that utilize top-of-the-line technology to connect consumers. We filmed in eight different centers across the nation before bringing it back to the edit bay, and ultimately, here to you. For more information on Macerich’s media network, visit here.
DO MORE WITH DUGUD
The world is changing and we’re ready. We understand that COVID-19 has disrupted how creativity gets produced and folks are anxiously adjusting to how we come together. We, too, are tired of racism, tired of the status quo, tired of micro-aggressions, and tired of police brutality. Both of these viruses - COVID-19 and racism - wreak havoc in our communities.
The health and safety of our clients, crew members, vendors and communities is one of our top priorities. We will continue to offer the same quality, timely services albeit with a few new safety/accountability protocols and an even stronger commitment to our values.
Here are some of the ways we plan to do more as we move forward and navigate getting back to set.
All bids will include PPE (masks, hand sanitizer, gloves) and only absolutely essential crew members until a vaccine is implemented.
Our producers will check with crew prior to shoot days to ask if any crew members are experiencing symptoms. Crew members will also be required to get tested prior to a shoot day. Temperatures will be checked, away from set, upon arrival to the shoot. Anyone with a fever, anyone experiencing symptoms, or anyone who has not received COVID-19 test results, will not be allowed on set. Producers will circle back with crew members two weeks after we wrap to see how folks are doing.
The crew will be asked to wear masks, gloves (as appropriate), wash hands regularly and practice social distancing (whenever possible) on set. We will also be sanitizing materials in a UVC box throughout the day. We will monitor and implement behavioral shifts on set as advised by the Center for Disease Control and other experts.
We will offer remote shoots as an alternative to clients that do not feel comfortable filming in person and want to limit exposure. There will be virtual review systems implemented to ensure we can still receive brand feedback and keep the spirit of collaboration alive.
Any meals on set will be individually wrapped to limit the exposure buffet style might bring.
We will continue to do more as it relates to:
Prioritize hiring BI/POC, LGBTQ folks, women (and the folks who exist at various intersections) on set and behind the camera.
Advocate for diverse talent, specifically Black models, people of color, and LGBTQ+ people. We will continue to push for more dark-skinned, plus-sized, and gender non-confirming talent since we understand there is a gap and that representation matters.
Challenge racism, homophobia, transphobia, harassment, and microaggressions both on and off set. We will back up our commitment with accountability protocols.
Continue to engage in difficult conversations in our communities to promote and extend dignity and respect to all.
As a Black, LGBTQ+ owned business, we stand in solidarity with BI/POC, LGBTQ folks, and others who have been disenfranchised and underrepresented. We look forward to continuing our advocacy both in front of and behind the camera lens.
INSIDE THE TRUNK (CLUB)
We reached inside the latest trunks for another product trend shoot with Trunk Club. From monochromatic moods for Spring to different types of swimsuits to wear this Summer, we sought to emphasize the texture, color and a peak of playfulness so subscribers get a glimpse of what expect in their upcoming trunks.
Photographed completely remote with only essential crew members and virtual client feedback/approvals, this project offered a glimpse into what the future of production might look like as we navigate COVID-19. While this might be a summer filled with uncertainty, the folks over at Trunk Club certainly added a touch of something for everyone. Here’s a glimpse into what we captured.
A TALE OF TWO VERONICA'S
In a nod to The Newlywed Game, Neiman Marcus presents “Fashion Matchup: Veronica Beard.” We interviewed the two Veronica Beard’s behind the trendy, Fortune 500 fashion brand. The sisters-in-law answered questions to show us how well they really know each other and even gave us a sneak peek into their upcoming collection.
We produced and cut this playful video that’s as colorful as the Veronica’s themselves. Watch the full video below to find out their answers, including which superpowers each of them wish they had.
DELIVER STYLE WITH TRUNK CLUB
Whether it’s winter laying options, five ways to wear your favorite jeans or a few picks for the Little Black Dress, Nordstrom Trunk Club offers a variety of options that deliver style right to the front door. We teamed up with the Nordstrom-owned subscription service to create premium content for their blog and social channels. Scroll through a few of our favorite images.
FRONT ROW WITH NEIMAN MARCUS
The Dugud team had another front row seat as Neiman Marcus sat down with their team for a stylish video series. Filmed in the historic downtown Dallas flagship store, we chatted with Sonia, Alice, Tim and Jodi as they walked us through what they wore to the Fashion Week shows. Check out the full videos below.
A NEW DECADE FOR DECADENCE
As part of our ongoing partnership with Macerich, we developed a new still photography and video package to kick off a new decade. We sought to create fresh, trendy images that span the course of early year holidays like Valentine’s and St. Patrick’s Days all the way through Prom.
From purple’s reign to the glory of glitter, these trends are sure to keep you ahead of the pack this season.
