MAKE IT FASHION (WEEK)
Neiman Marcus was front row for all of S/S 19’s looks from with trends like skirt suits to capes and maxi puffers. Over the last few weeks, we handled post-production for a series of fashion videos with the luxury retailer.
Footage from around the world from the various Fashion Week's - New York, London, Milan, Paris - made its way to our team. We designed the video layout detailing the many fashion hits of the weeks from designers like Saint Laurent, Christian Siriano, Off White, Givenchy and many more.
Check out all of the Fashion Week videos below and other Neiman Marcus x Dugud Lab projects here.
BACK TO BLACKROCK
In May, we spent some time at BlackRock Financial’s NYC office where employees helped us break down myths about what it’s really like to work in finance. We heard inspiring stories from women who are changing the landscape (and face!) of finance. The greatest surprise was a video concept that was conceived on a shoot day. When a scheduling conflict took away talent, we decided to use a prior video for Caesars as inspiration and sat down with all three women from our “Making An Impact” video - where they discussed what it’s like to work in a male dominated field. Watch the full videos here:
MOONWALKING THE PINK CARPET
Last night, we walked the 2018 MTV VMAs pink carpet with Cox Communications’ Maria Esposito. Whether it was Queen Radio’s Nicki Minaj, Love & Hip Hop’s Amara La Negra or KUWTK’s Kylie Jenner, celebrities showed up and out to watch Jennifer Lopez receive the Video Vanguard award and see how many moonpeople Cardi B was going to rake up. We spoke with Lion Babe, Joshua Bassett, Audie Cornish, The Miz, Asian Doll, Jasmine Luv, Madison Beer and many more to capture the evening’s excitement and find out who was rooting for who.
We also got some great insight on connecting from the stars of MTV’s hit shows like Catfish, Pretty Little Mamas, and Wild N’ Out. It was a true New York City media moment as streets were barricaded, pedestrians looked on to see the stars and everyone struggled to find their taxi. For more on the night’s stargazing, check out our videos with Cox Communications here.
JUMPING IN WITH JOHNSON & JOHNSON
New York. San Francisco. Toronto. New Jersey. These are only a few of the Johnson & Johnson offices we visited to shoot with designers, doctors and entrepreneurs to capture the breadth of all the company does. Most people think of band-aids and babies when they think of J&J but the company is deeply committed to the future, exploring how technology and innovation can help us lead healthier lives. Listen to Sharon Yoo, Breanne Halzcyk and share more about their roles and how it’s making a difference.
Roni Desai | San Francisco, California
Jackie Gaston | Hillsborough, New Jersey
Sharon Yoo | New York, New York
Breanne Halzcyk | Toronto, Ontario
TOURING THE DESERT CITY
Laying down roots in a new city isn’t always easy, especially when starting a new job. We partnered with Caesars Entertainment to create a video series about what it means to climb the career ladder when you live and work in Sin City. Over the course of a week, we chatted with over eighteen Caesars employees. From discussing personal priorities with C-level managers at a poker table to climbing the corporate ladder as we filmed in the tallest Ferris wheel in the world, we toured the city’s many sights while learning what it means to be an ally in the workplace. No matter what city your career takes you to, there will always be a place to call home.
Caesars’ employees take us on a tour of their favorite views of the city, as we learn what it means to be an ally in the workplace.
In this short social cut, we take you on an inside look of what it *really* means to live and work in this beautiful desert city.
Perfect your poker face as some of Caesars Entertainment's top executive talent share how they navigate the hands their careers dealt.
Sometimes you ride. Sometimes you climb. In this video, we do both as the World’s highest Ferris wheel sets the scene for a convo on climbing the corporate ladder.
BE POSITIVELY RADIANT
As we settle into a new year with new resolutions, we made a vow to let our best self shine. Thankfully Aveeno makes it easy to keep a warm, healthy glow with their Positively Radiant moisturizers. We partnered with Creative Agency Roberts + Langer and Hamilton alum Renée Elise Goldsberry to create a fun set of Facebook and YouTube ads. Floating bottles, dancing soy beans, and abundant smiles brought our set - and these animated videos - to life. While the cold may try to hold us back, we're happy to know our skin care routine can put its best foot forward with Aveeno's Positively Radiant lotion.
THE EVERYDAY BEAUTY
It's Friday night and (hopefully) you're feeling alright! Whether you're planning on rooftop chillin' or bustlin' around the beach, a cute summer hairstyle is a must. With L'Oreal's Advanced Hair Style line, they've made fun looks is a breeze. Catch our latest series of hair tutorials to find which summer style suits you best.
BECAUSE YOU'RE WORTH IT
Earlier this month, Dugud Lab teamed up with L’Oreal Paris USA and YouTube to create the hair care series, “Hairdos & Don’ts.” What happens when you pair an amazing crew and talent with vibrant colors and transformative products? Magic!
"INVEST IN YOUR HAIR. IT IS THE CROWN YOU NEVER TAKE OFF."
Check out the full videos below and carry these pointers into your holiday looks. From all of us at Dugud, happy holidays!
HAIR TIPS & HACKS TO STOP DAMAGE:
HAIR HACKS TO SAVE YOUR COLOR
Credits: McCann NY (Creative Agency); Zack McDowell (Director); Johnathan McDowell (Producer); Alayna Licardi (Total Repair 5 Model); Alexa Reynen (Color Vibrancy Model); Karl Payton (Total Repair 5 Hair Stylist); Isaac Davidson (Color Vibrancy Hair Stylist); Alana Wright (Make-Up); Tori H Nails (Nail Technician); Morgan Carnevale (Wardrobe); Taylor Horne (Props); Chad Young (Camera Assistant); Nadia Gilbert (Grip); Michael Solomon (Sound Engineer); Katelyn Rebelo (Production Assistant); Lisa Schatz (Animation)